In the previous two posts, I discussed the importance of niching down to make it easier for your ideal patients to recognize your expertise and relevance, and how to employ lead magnets to build your email list and then nurture your prospective patients to know, love and trust you enough to take the next step.
Uli Iserloh, PhD | June 16, 2015
In my last post, I discussed the importance of niching down to make it easier for your ideal patients to recognize your expertise and relevance.In this post, I'll highlight how to develop preeminence in your community, so that your audience considers you the go-to choice before they even take up any of your precious time.
Uli Iserloh, PhD | May 16, 2015
Imagine Thomas Edison only tinkering in his workshop, but never telling the world about inventing the lightbulb...crazy, right?Yet that's exactly what many health care practitioners do, thinking that their clinical expertise alone should be enough to attract new patients!
Uli Iserloh, PhD | April 16, 2015